Intercultural Design - Task 3

Week 1 - 3
Marcus Leong Ka Shing / 0363643
Intercultural Design / BA of Design (HONS) in Creative Media / Taylor's University
Task 3 Design


LECTURES


INSTRUCTIONS


Task 3

In this task, we decided to create a visual identity for a DJ event that incorporates traditional instruments and music into modern music genres. I had the responsibility of creating the social media graphics. I created six graphics to each highlight different part of the event. 

Graphic 1

I made the main logo the subject and added the events location and date. I wanted to keep it simple and straightforward but also enticing. I believe that the logo itself had already done its job. 

Graphic 2

I played around with the logo and switched it up a little bit. I added music tunes behind and removed some of the flowers. 


This graphic's main idea was to introduce to the audience what it is all about and what makes this event unique from others. 

Graphic 3

For graphic 3, I again played with the logo to create something different. This graphic was on the more experimental side. I took reference from the famous piece 'The Last Supper' and found something that I felt looked similar to it. I added it in an also added mountain like textures to the borders of image. 

Graphic 4

This graphic's intention was to highlight the upcoming lineup. I used the pen tool to first shape out my subject, and then added a batik like pattern as a mask. I wanted this to act as a background and it also shows contrast to the lineup section. 


Graphic 5

The intention of this graphic is to create a countdown like post to remind our audience. I added textures and stylized the graphics to make it achieve this neutral brown tone to it, similar to old coffee stained paper. I also used the colors to highlight the amount of days to show contrast. 

Graphic 6

This graphic was just an experiment and I quite liked it as it kind of resembles an album cover. 

Final Presentation Slides. (There are some bugs in the PDF where the graphics are grey.)












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